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Why Small- and Medium-Sized Software Resellers and ISVs Need an Outsourced Director of Marketing
Your Situation
As the owner of a small- or medium-sized software reseller, you are constantly busy, and every day you’re being pulled in a million directions. You run your own business. You probably sell. You probably implement or do some programming. You’re dealing with employee issues. You’re dealing with your vendor changing the rules of the game (and your margins) once again. You’re on the frontline daily with your customers, keeping them happy.
You are probably stretched thin and don’t have the time to focus on marketing.
But, you need to get the word out about your unique service offerings and capabilities and how awesome your company is to work with.
You need someone on your side to tell your story, so you can differentiate yourself from the pack and attract more prospects and customers.
You need to ensure that you’re giving prospects and potential new customers a good user experience as they work through their buying process, so they come to rely on you as their trusted advisor.
The big guys have someone (or multiple people) on staff dedicated to marketing activity, and they will eat your lunch unless you have someone focused on consistently delivering your marketing message.
What to Do Next
One way to attack these marketing activities is to just do it yourself. But, then you’re just adding something else to your already full plate. A “something” that will probably be interrupted or delayed by another “something else” that is more important “right this second” (e.g., a valuable and loyal customer).
Another way to attack these marketing activities is to assign an already overburdened employee with the tasks you require. They might or might not have the necessary skill set and, of course, these new activities will take them away from billable time.
Perhaps the best way to achieve your marketing goals is to outsource your marketing activity. Outsourcing allows you to easily budget and control costs and still gain benefit from marketing activities.
Outsourcing also allows you to hire a very experienced person familiar with your industry and it’s unique challenges for a fraction of what that person would cost as a full time employee.
So what to do next? Simple. Email me at bdunn@epicskymarketing.com or complete the form on this page. We’ll set up a time to discuss your situation and figure out next steps.